Your business needs a blogging strategy – one that has been custom tailored to the business, as opposed to random posts which are potentially harmful. Many companies are reaping the benefits of such strategies.
Why blog? For one thing, blogging is very search engine (seo) friendly. It is an extremely cost-effective way to get your message out there and build your audience.
Do it properly, with the right information, the right amount of links and back-links and your pages will get more notice from Google and other search engines. Need another reason, it’s a Google product. That makes it doubly search engine friendly.
Blogger.com, also known as Blogspot, now is owned and operated by Google. Google usually rates and ranks Blogger blogs very highly.
Your Blogger page is likely to find a position on Google’s first page through your targeted keywords. Blogging is essential to good SEO results – and that is what every business wants, right?
Other reasons why you should blog are: it’s a good opportunity to publish images and videos, commonly shared content that is again good for audience building. But the main reason to blog is that you are connecting with your audience on a regular basis in a way that regular advertising simply cannot match. *
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